Right Product, right time
Our Research & Development team, focused on FMCG product development, pays close attention to new market trends, customer needs, and habits in the fast-moving consumer goods (FMCG) sector. We want to be ahead of the game and we don’t settle for second best. For each new product launched on the market, we carry out meticulous research and analysis in order to continuously improve. That’s why a dedicated Research & Development representative is involved in every phase of the project, to verify and guarantee that all specifications and quality standards, particularly in the context of FMCG manufacturing companies, are respected: from conception to development, from production to after-sales service
Members of the Atlante team in Italy saw potential for introducing a high-quality own-brand peanut butter to Italian retailers, showcasing the significance of FMCG innovation.
Atlante, recognising the importance of FMCG product development, contacted a well-known spreads and condiments manufacturer in the UK and had samples sent over to Italy.
Atlante's in-country experts, knowledgeable about FMCG manufacturing companies, have now successfully managed and marketed exports of 100% natural peanut butter to the Italian market with superior health benefits
Why FMCG innovation matters
IGD’s ShopperVista research on innovation carried out in January 2019 shows that UK shoppers have a strong appetite for innovation.
In the year ahead, the majority of shoppers say they intend on trying more new recipes, flavours, and foods (66%) as well as new different products (59%), emphasizing the importance of FMCG innovation in product portfolios
“Experimentation” will be one of five mega-trends to stand out the most for shoppers by 2025, underscoring the need for continuous innovation in the FMCG sector.
80% of shoppers are open to trying new/different food and non-food products, services, and experiences, indicating a significant market opportunity for FMCG manufacturing companies.
Where does a buyer begin in the world of FMCG manufacturing companies and FMCG product development? Finding the right Italian products, producers, and suppliers for their needs can be a difficult and bewildering process, with hundreds of options to choose from across the county. That's where Atlante, specializing in FMCG product development and new product development FMCG, steps in.
FIND OUT WHY YOU SHOULD WORK WITH ATLANTE AND LEARN MORE ABOUT OUR PRODUCT RANGE! DOWNLOAD OUR GUIDE NOW!
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If you would like to learn more about collaborating with Atlante on exciting new products please book a call with a member of our team.
