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Why FMCG innovation matters
IGD’s ShopperVista research on innovation carried out in January 2019 shows that UK shoppers have a strong appetite for innovation.
In the year ahead, the majority of shoppers say they intend on trying more new recipes, flavours and foods (66%) as well as new different products (59%).
“Experimentation” will be one of five mega-trends to stand out the most for shoppers by 2025.
80% of shoppers are open to trying new / different food and non-food products, services and experiences.
Atlante's 8 step brief to basket process
We always put the customer first. Our team will work with you to understand your brief to develop FMCG products that are distinct, that people want right now and products that will persevere in the marketplace.
Our team has an intimate understanding of global FMCG markets. We have in-house experts dedicated to data analysis, tracking trends and identifying new opportunities.
Consumers are buying and eating differently, redefining what healthy and sustainable means in terms of FMCG products. Our team source the finest goods from ethical and sustainable producers across the globe. Quality will never be compromised.
Packaging, brand launch and after-sales, we offer solutions for fancy brands and own label goods. Our in-house team of digital marketing experts provide marketing and advertising strategies to drive market awareness across multiple digital channels.
We have a dedicated supply chain team offering end-to-end chilled, frozen and ambient solutions by air, by sea, by rail and by road. By managing the supply chain from brief to basket we save our clients time and money while reducing carbon emissions by selecting the most efficient mode of transportation.
Even when the product hits the shelf our team are on hand to provide POP sales support such as displays, tasting sessions and digital marketing support. We also provide shelf analysis and insights on consumer habits to help shape product success.
We track consumer habits like hawks, if there's a change or emerging trend, our team is onto it straight away in order to advise our clients and test and adjust the product as needed. Whether it's responding to environmental concerns or changes to labelling our team is on hand to support clients at every step of the process.
STAY IN TOUCH
Fill out this form to subscribe to our newsletter. It includes market alerts, commodity news and essential information about FMCG.
