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CASE STUDY: FAITH IN NATURE

Selling Products Overseas: what you need to know

Atlante specialised in distribution of food and non-food in Italy and internationally, with expertise in developing tailor-made products from start to finish, from "brief to shelf.”

We have traditionally focussed on exporting from Italy to other countries.

Motivated by passion for our work and the ability to innovate, we brainstorm side by side with our partners to create winning products that interpret market trends and satisfy customer needs.

WHO ARE ATLANTE?

Atlante is unique as we are neither an agent nor broker. We see ourselves as a value-adding link between retailers and producers. We do not represent producers and, being totally independent, use our expertise to identify the producers best suited to meet a customer’s standards, requirements and expectations.

Our customers receive a tailor-made, hassle-free, timesaving and cost-efficient package of products and supporting services. The experience we have gained from working with highly professional, structured and demanding organizations, such as a leading UK supermarket chain, is an invaluable asset when it comes to assessing the strengths and weaknesses of producers.

WHO ARE FAITH IN NATURE?

Faith In Nature founder, Rivka, grew up in NYC.

Not best known for its wide, open, green spaces! But from an early age, she had a fascination with growing avocado seeds from her local grocery store.

One thing led to another. Rivka moved to the UK. And in 1974, she started Faith In Nature.

And here they are today, shipping shower gel and natural beauty products from the UK to the USA.

Just goes to show what even the smallest connection to nature can inspire!

Award winning natural beauty products including hair, body, skin, baby and home care products. Faith In Nature are an ethical, cruelty-free alternative.

Faith In Nature secured interest to sell their products in Walmart, and they did have existing US business. Still, their UK Commercial Director was unsure that their existing logistics network would withstand the new pressure and didn’t think they’d be able to fulfil the requirement.

A logistics solution would need to cover everything from the product leaving the manufacturer’s factory to the product being on shelves in the target country and everything in between, such as getting it to the country of sale and management within the country of sale. Atlante covers shipping, warehousing, and intermodal (inter-country transport) consolidation. Atlante also provides a “Selling Solution” - A person in the country (in-country expert) who has connections with retailers.

Atlante helped Faith In Nature find solutions for the various logistical issues that were preventing them from selling their products overseas.

THE JOURNEY FROM THE UK TO THE USA

1. Purchasing
Atlante buys the product and sells it in the country of export.

2. UK Production
The product goes from FIN in Manchester to Liverpool by lorry.

3. Loading
The product is loaded onto a boat in Liverpool.

4. Shipping
The products travel by boat from Liverpool to Boca Raton in the USA.

5. Arrival
On arrival in the USA the product is loaded onto lorries.

6. Distribution
The lorries take the boxes of shower gel to locations in the USA.

7. Unloading
The product is unloaded in its designated US locations.

8. Retail
The product can be seen on shelves in US supermarkets.

9. Online Retail
The product can also be bought on Target.com

10. Expansion
Plans to expand into Canada and beyond.

FUTURE PLANS